What Is a Snap Star on Snapchat? Meaning, Perks & How to Get Verified

A Snap Star is a verified creator or public figure on Snapchat recognized for producing high-quality, engaging content that appeals to a broad audience. A distinctive yellow star appears next to their username, marking their official status and unlocking exclusive features that boost visibility across the platform.

This recognition is part of Snapchat’s broader effort to support creators through features like content promotion and revenue-sharing programs. Eligible users can earn money through ad revenue on Stories and other in-app opportunities, making Snapchat not just a social app, but also a potential income source.

In addition to monetization perks, being featured as a Snap Star helps creators expand their reach beyond their current followers. Let’s now look at how users can qualify for this status and the advantages that come with it.

The star icon on Snapchat represents a Snap Star, a status reserved for popular creators and public figures known for producing standout content and attracting large audiences. This yellow or gold badge appears on their profiles, public Stories, and feeds, making them instantly recognizable.

Unlike regular Snapchat emojis reactions like ❤️Red heart snapchat or 🔥 Snapstreak icon that anyone can use, the star badge is Snapchat’s official mark of authenticity and influence. It’s granted at no cost and helps recognized creators stand out in the crowd, attracting broader visibility and distinguishing them from regular accounts.

The Snap Star badge offers several benefits to verified creators:

• Badge: The yellow star next to a creator’s name not only provides credibility but also sets them apart from other users on Snapchat. It signifies their official status and helps increase their visibility on the platform.
• Reach: Snap Stars have increased exposure, as their content is often featured in the public feed, making it accessible to a broader audience beyond just their followers.
• Exclusive Features: Snap Stars gain access to exclusive tools like revenue-sharing for ads in their Stories, enhanced collaboration opportunities with brands, and integration with platforms like Shopify to sell merchandise without Snapchat taking a commission.

Becoming a Snap Star on Snapchat is a highly rewarding process, but it requires consistent effort and quality content. Here’s a step-by-step guide to help you apply for Snap Star verification and get noticed on Snapchat:

1. Set Up a Public Profile: Make your profile public so anyone can view and engage with your content. It also enables Snapchat Map visibility.
2. Confirm Your Email: Verify your email address in the app; it’s essential for starting the process.
3. Apply for Verification: Fill out the form with your username, legal name, content category, and any media coverage.
4. Engage with Your Audience: Respond to comments and messages to build a loyal, interactive community.
5. Post Regularly: Consistent, high-quality content helps grow your reach and signals value to Snapchat.

By following these steps and maintaining high engagement, you can increase your chances of becoming a Snap Star and unlocking the many benefits that come with it.

Snap Star is Snapchat’s official program for public figures, creators, and influencers who regularly share unique, engaging content. When Snapchat confirms a creator’s eligibility, it gives them access to tools that help grow their audience and earn revenue.

A yellow star appears next to their name, showing they meet Snapchat’s criteria. This badge improves visibility and unlocks features that support creator growth, interaction, and income, without exaggerating their influence.

Snap Stars can earn money in several ways:

These features help Snap Stars turn their content and audience engagement into real income.

Spotlight is Snapchat’s short-form video platform where creators can share videos up to 60 seconds long. Snap Stars have the opportunity to earn a share of ad revenue from Spotlight videos, allowing them to monetize their content based on its performance. The more popular the video, the higher the earnings.

Public Profile Integration: Snap Stars’ public profiles offer greater visibility. Their content appears not just to their followers but also to non-subscribers, increasing their reach and potential for growth. Snap Stars can share public stories, and their posts are featured in the Discover section, making it easier for new users to discover their content.

Snapchat provides Snap Stars with exclusive tools and support to help them create, engage, and monetize their content effectively:

• Snapchat Star Collab Studio: Currently available in the U.S., this feature connects Snap Stars with brands for collaborations. It simplifies the process of brand partnerships by handling production and contracts, making it easier for creators to work with companies.
• Creator Tools: Snap Stars have access to enhanced analytics, helping them track the performance of their content. These insights are valuable for understanding audience preferences and optimizing future posts.
• Support from Snapchat’s Team: As a Snapchat Star, creators receive priority customer support from Snapchat’s team. This support helps resolve issues quickly, ensuring creators can focus on content production without worrying about technical difficulties.

If you’re a Snap Star and need assistance, Snapchat offers various methods to reach out for support. Here’s how you can get help if you’re facing any issues or need guidance regarding your Snap Chat Star status:

In-App Tools: Snapchat provides Snap Stars with dedicated in-app support. You can access support by following these steps:

Creator Support: For specific Snap Star-related inquiries, such as monetization, content issues, or collaboration tools, Snapchat provides Creator Support. To reach them:

Support Link or Instructions: You can also visit Snapchat’s official support page for additional help: 

Important: Make sure to provide all relevant details when reaching out, such as your Snap Star account details and a clear description of the issue you’re facing, to ensure quick and effective assistance.

As a Snap Star, changing your username on Snapchat can be a bit more complicated than for regular users due to the verified status and the visibility associated with your account. However, there are specific rules and procedures in place for Snap Stars to request a username change.

Snapchat generally doesn’t allow users to change their usernames once they have been set. This rule applies to most users to maintain account consistency and avoid confusion. Usernames are unique identifiers, and changing them could lead to lost connections, messages, and followers.

Snap Stars, however, may have some flexibility in changing their usernames. Snapchat understands that public figures and creators may want to update their branding, rebrand, or align their username with their growing influence. While Snapchat doesn’t routinely allow username changes, Snap Stars are given priority consideration when requesting one. 

This is because the star status is tied to the account’s authenticity and recognition, so it’s important to keep the username consistent.

If you’re a Snap Star and want to request a username change, follow these steps to reach Snapchat’s Creator Support:

Once your request is submitted, Snapchat’s team will evaluate it. Keep in mind that a username change may not be immediately granted, as it depends on various factors, including availability and branding guidelines.

Being a Snap Star means you need to stay active and follow Snapchat’s rules. If you don’t, Snapchat can take away your Snap Star badge. Below are common reasons you might lose it and how to avoid them.

1. Inactivity
   • If you stop posting for a long time or aren’t active with your followers, Snapchat might remove your verified status. To keep it, you need to post often and stay involved with your audience.
2. Violation of Community Guidelines
   • Breaking Snapchat’s rules, like posting harmful content, spreading fake news, or showing disrespectful behavior, can lead to losing your Snap Star status. Always follow the guidelines and keep your content safe and respectful.
3. Low Engagement or Content Changes
   • If your content changes too much or your engagement drops a lot, Snapchat may review your account. To keep your badge, stay consistent and post content that your followers enjoy.

If you lose your Snap Star status, there are steps you can take to regain it:

1. Increase Activity
   • Start posting regularly again and engage with your audience through stories, replies, and other interactive content. Snapchat values creators who are consistent and connected to their followers.
2. Follow Community Guidelines
   • Review Snapchat’s community guidelines and ensure that all of your content complies. Avoid controversial or inappropriate content, and maintain a positive online presence.
3. Improve Engagement
   • Focus on boosting engagement by creating compelling, high-quality content that your audience loves. Interact with your followers, use relevant hashtags, and try to collaborate with other creators to increase your reach.
4. Contact Creator Support
   • If you believe your status was removed by mistake or if you’ve made improvements, reach out to Snapchat’s Creator Support team. Explain your situation, highlight the steps you’ve taken to improve your activity, and request that your Snap Star status be reinstated.

While Snap Star status is a significant accomplishment, some users may choose to voluntarily downgrade their account. This can happen for various reasons, including personal preferences or a desire to disconnect from certain features or responsibilities associated with being a Snap Star. 

Here’s everything you need to know about downgrading your Snapstar account.

Currently, Snapchat doesn’t offer a simple, official process for downgrading from Snap Star status. However, if you decide to give up your Snap Star status, the best way to do so is to stop engaging in the behaviors that qualified you for the status in the first place. This includes:

• Ceasing Regular Posting: If you stop posting content consistently, Snapchat may remove your Snap Star status over time due to inactivity.
• Violating Guidelines: If you engage in behaviors that violate Snapchat’s community guidelines or reduce your content’s authenticity, your status might be revoked.
• Low Engagement: Reduced engagement or a shift in content that no longer aligns with the criteria for Snap Star verification can lead to a downgrade.

In most cases, if you no longer wish to maintain your Snap Star status, you would simply stop using the features associated with it, and Snapchat would eventually revoke your status.

Pros	Cons
Giving up your Snap Star status might offer more privacy, as your content won’t be featured publicly.	You’ll lose the ability to earn revenue from ads and the Stories Revenue Share Program.
Without the responsibility of maintaining your status, you may feel less pressure to create content consistently.	You will no longer be featured in the public feed or on Snap Map, reducing your reach.
It might give you more freedom to rebrand or explore different content types without the expectation tied to your verified status.	Features like the Snap Star Collab Studio and Shopify integration will no longer be available.
Without the yellow star, you may face less attention and fewer expectations from your audience.	The badge is a symbol of recognition, and giving it up could impact your online credibility.

To request a downgrade or removal of your Snap Star status, you would need to contact Snapchat’s Creator Support team directly. Here’s how to do it:

• Open Snapchat and go to your Profile.
• Tap on the Settings icon (gear) in the top-right corner.
• Scroll down to Support or I Need Help.
• Search for Snap Star Status or Account Downgrade.
• Select Contact Us and choose Creator Support for Snap Star-related inquiries.
• Fill out the form, specifying that you want to voluntarily downgrade or remove your Snap Star status.
• Submit your request and await a response from Snapchat’s support team.