What does the eyes mean on a snapchat story? Best Guide 2025

Snapchat has increasingly become the platform of choice for sharing life’s moments and experiences. Thanks to its stories feature that allows users to post pictures and videos, which stay visible for 24 hours. What does the eyes mean on a Snapchat Story is a common question for users curious about the new rewatch count icon. Just like Snapchat Planets, Snapchat story rewatch feature is also introduced by Snapchat+ for those interested in audience engagement.

Snapchat plus rewatch story feature provides information about how many people have rewatched your stories, making it a must-have app for creators and regular Snapchat users. We’re going to explain everything about the Snapchat story rewatch indicator, from how to enable it to reading the data, down to common problems and their fixes. Let’s get started!

Key Takeaways – What Does the Eyes Mean on a Snapchat Story?

The 👀 eyes icon on a Snapchat Story means your story has been rewatched. It shows how many people viewed it again, not just the total views.
Snapchat+ is required to access the rewatch count feature. It’s one of the exclusive insights available to premium subscribers.
The rewatch count tells you how many friends rewatched your story, but it does not reveal who they are.
To enable the rewatch indicator, go to your Snapchat+ settings and turn on “Story Rewatch Count.”
After posting a story, you’ll see the 👀 or circular arrow icon below it. The number next to the icon shows how many times it has been rewatched.
Rewatches are counted separately from original views. For example, if your story shows 50 views and 10 rewatches, that means 10 people viewed it more than once.
You cannot see the names of people who rewatched your story. Snapchat keeps that data anonymous to protect viewer privacy.
If the rewatch feature is not showing, make sure your app is updated, your Snapchat+ subscription is active, or try reinstalling the app.
You can control who views your stories by going to Settings, then selecting “Who Can View My Story” and adjusting the audience.
The rewatch icon is useful for measuring how engaging your content is. If a lot of people are rewatching, it means your story made an impression.

What Is the Snapchat Story Rewatch Indicator?

If you’ve seen the 👀 icon and wondered, what does the eyes mean on a Snapchat Story, you’re not alone, many users are confused. The Snapchat story rewatch indicator is available only on Snapchat Plus subscriptions. It differs from normal views as it shows how many times other people have watched your story again. It is represented by a special icon (a pair of eyes 👀) that appears below your story. It should be mentioned that this does not show who exactly reviewed your content, but only the official number of reviews.

Snapchat’s latest feature is a game-changer for anyone interested in knowing deeper analytics about their Snapchat story views. It could be either as a creator tracking engagement or just to ascertain the interest of your audience; the rewatch indicator can give you some meaningful insights.

How to Enable the Rewatch Indicator on Snapchat+?

Let’s break down exactly what does the eyes mean on a Snapchat Story and how you can use this feature to track engagement. If you wish to unlock this feature, then follow these simple steps:

Subscribe to Snapchat+: Exclusive features such as the rewatch indicator are offered by Snapchat+. To subscribe, open your profile on the Snapchat app and click on the Snapchat+ banner.
Access Snapchat+ Features: Once subscribed, tap on your profile icon and scroll to the Snapchat+ section. You will see a list of premium features here.
Enable the Story Rewatch Count: Find “Story Rewatch Count” and turn it on.
Post Your Stories: After enabling this feature, if any new story that you upload is replayed, it will show up with a rewatch count icon.

How to See Who Rewatched Your Snapchat Story?

Snapchat’s Story Rewatch feature lets you know how many friends have rewatched your Story, but it doesn’t reveal exactly who rewatched it. This feature is available only to Snapchat+ subscribers and can be a handy way to measure engagement on your Stories.

Steps to Check Your Snapchat Story Rewatch Count

When you have turned on the rewatch indicator, checking how many times people have watched your snap story is easy:

Post a Story as usual on your Snapchat account.
After posting, tap on your Story to open it.
Look at the 👀 eye icon or the rewatch icon (two circular arrows) below the Story.
The number next to the icon shows how many friends have rewatched it.
Please note: You won’t see who exactly rewatched it, only the number of replays.

The total count of rewatches is not the same as the sum of views. For instance, a story may have 50 views and 10 rewatches, which means 10 users thought it was worth watching again. If you’re trying to boost views or engagement, you should definitely know what does the eyes mean on a Snapchat Story and how it works.

If you’re curious about how to view Snapchat Stories without showing up on the viewers list, check out our Snapchat Viewer Guide (2025). It covers private viewing methods, what works in 2025, and how Snapchat tracks views.

Troubleshooting: Snapchat+ Rewatch Feature Not Working

Here are some troubleshooting steps you can take if you’re experiencing difficulties with the Snapchat story rewatch indicator:

Check if Snapchat+ Is Active: Go to your profile and verify that your subscription is active within Snapchat+.
Update Your App: An outdated version may not have support for rewatching on Snapchat. Visit your device’s app store and update your app.
Restart Your Device: Sometimes, a reboot will fix any minor issues.
Reinstalling Snapchat: Try uninstalling and then reinstalling the application to refresh its functionality if this doesn’t work anymore.
Contact Snapchat Support: For unsolved problems, use their customer support team through Snapchat’s application or website.

To fully understand your story analytics, it’s important to know what does the eyes mean on a Snapchat Story.

Privacy Concerns for the Snapchat Rewatch Indicator

Snapchat’s rewatch indicator is designed with an emphasis on user privacy. While you can see how many times your story has been rewatched, you cannot identify which specific users rewatched it. This helps to strike a balance between providing useful analytics and maintaining viewer anonymity.

If you’re worried about Snapchat story privacy, here’s what you can do with your audience settings:

First, go to your profile and tap the gear icon to access settings.
Secondly, choose who can view my story from under the “Who Can” menu option.
Thirdly, decide whether or not Everyone My Friends or Custom should be chosen as regards viewing your stories.

Frequently Asked Questions (FAQs)

Nope! The Snapchat Rewatch Indicator only counts up the total number of rewatches without giving any information about who did it.

The rewatch count does not add up in the entire view score; it is entirely separate.

You may be asking, what does the eyes mean on a Snapchat Story, especially if you’re new to the Snapchat but this attribute is only found among Snapchat+ subscribers.

Yes, by disabling “Story Rewatch Count” in Snapchat+ settings. Check out this resource for more insights.

The eyes on a Snapchat Story mean someone has rewatched your story. It shows how many friends viewed it more than once.

No, Snapchat only shows the number of replays under the eyes icon, it doesn’t reveal who rewatched your story.

Final Thoughts

This guide answers in detail what does the eyes mean on a Snapchat Story, including how often someone rewatched your post. The Snapchat story rewatch feature is a powerful tool for understanding your audience’s engagement levels. By subscribing to Snapchat+ and enabling the rewatch indicator, you can gain insights into how compelling your content is to your viewers.

Whether you’re a social media enthusiast or a content creator, leveraging tools like the Snapchat rewatch indicator and other Snapchat Plus features can elevate your storytelling game. Don’t forget to keep your app updated and ensure your subscription is active to enjoy all the benefits Snapchat Plus has to offer.

Curious who can view your Story rewatch count on Snapchat? That feature comes with Snapchat Plus. Learn how to tell if someone has Snapchat Plus and explore all the exclusive features in our full guide: How to Tell If Someone Has Snapchat Plus